Think Green
Green implies the idea that a product or a process is beneficial to or minimal impacting on the environment with regard to energy , resource and raw material usage in term of greenhouse gas and toxic emission and/or waste generation .Cardle to cardle is also another green term
What is the meaning of Candle to Candle ?
The basic concept of Cardle to cardle is to use the same strategy as the nature does. This means that everything becomes a nutrient and can be returned to the environment or recycled without losing quality. Cardle to cardle was coined by McDonough Braungart Design Chemistry (MBDC) , which is a design consultancy suggesting companies in the area of eco-effective product design. MBDC is a third-party certifier .There are five categories under the Cardle certification . Those five categories are material health,material reutilization, renewable energy use,water stewardship and social responsibility. There are five levels of participation , ranging from basic, bronze, silve,gold and platinum. (Based on the information obtained from the websites of Desso, GreenBiz, and Cardle to Cardle Taiwan)
Compostable clothes is a new track on sustainable consumption of Puma
Puma boss Franz Koch mentioned that “Puma had the confidence to be able to bring the first shoes , T-shirts andbags either compostable or recyclable to the market in the future”. He also explained that the company was working with partners to develop products on the principle of the Cardle to Cardle by following either technical cycle or biological cycle. Biological cycle means products such as old shoes and old shirts shred and buried into the soil, while technical cycle means old shoes use to make a new product which is completely different such as car tyres. (This information obtained from the article written by Matthew Wheeland and published in the Website of GreenBiz.com )
What carpet companies can teach us about circular economy?
Desso and shaw are two companies teaching us about circular economy. Desso created the system to take back its carpets and reuse, sell or recycle its yarns .Shaw has done the same thing as Desso does. (This information obtained from the article written by Bridgett Luther and published in the Website of GreenBiz.com)
Howcarpet companies canpanies can teach us about circular economy?
Desso and Shaw are two companies teaching us about circular economy .Desso created the system to take back its carpet and reuse , sell or recycle its yarns. Shaw has done the same thing as Desso does. (This information obtained from the article written by Bridgett Luther and published in the Website of GreenBiz.com)
How brans are becoming more circular?
According to the abridged version of the circular economy 2014 written by JWT, the companies can use several ways to drive their brands becoming more circular.Those ways consist of selling temporary ownership, facilitating secondhand sales, facilitating product repair, collecting and recycling used goods, recycling via partnerships, and designing for circulae use .For exemple, Selling temporary ownership
Desso uses carpet-leasing program to make fully recyclable Ecobase carpet tiles . The company leases these carpet tiles for 8 to 10 years before returning them back to company . The company has been participating in the circular economy for six years and sets a goal to have all its products to have Cardle to Cardle label by 2020.
Facilitating secondhand sales
Marks & Spencer is partnering with Oxfam launching the program named “Shwopping”. Customers can drop pff unwanted clothing ay Oxfam outlets for 5 pound credit at M&S stores or bring old garments to M&S . The unwanted Clothing is then resold, reused, or recycled for keeping it out from the landfills
Facilitating product repair
Patagonia provides detailed guides for repairing and caring for apparel items, luggage and fasteners via a partnership with iFixit.
Collecting and recycling used goods
Puma offers “Bring Me Back” program. Any shopper can deposit any brand of appareals at collection points in Puma shops. Materials from those used items collected in Puma shop are used to create InCycle line of clothing of Puma.
Designing for circular use
Docker-Wellthread is selling small capsule collection that is produced and built to last and to be recycled. Wellthread was launched last year.
Recycling via partnerships
Puma is partnering with Saitex for its Re-cut shoes. The line of Re-cut shores is made form Saitex’s post-industrial scraps. Profits obtained from Re-cut are donated to Vietnamese orphanage.
credit : textile digest